Works Archive

Andara Living

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, Interior Design

Transformative Living

ADELAHAYE, in a groundbreaking collaboration with Asiana Group Property and Indonesian entrepreneur and actor Raffi Ahmad, pioneered the creation of a Gen Z-focused lifestyle and property brand.

With a keen understanding of the preferences and aspirations of the younger demographic, ADELAHAYE strategically infused modernity, innovation, and vibrant energy into every aspect of the brand.

Leveraging Asiana Group Property’s expertise and Raffi Ahmad’s influence, the collaboration seamlessly blended contemporary design, digital engagement, and cultural resonance.

The result is a unique brand that not only resonates with the dynamic lifestyle of Gen Z but also reflects the cultural richness and entrepreneurial spirit embodied by Raffi Ahmad. This innovative venture aims to redefine the property landscape, offering a lifestyle that goes beyond traditional boundaries, catering specifically to the emerging desires of the Gen Z market.

For more information view https://andaraliving.com

Brand Design Brand Identity Interior Direction Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Sports and Wellness branding and design

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Diamond Pavilion

Sector

Jewellery

What we did

Brand Strategy, Brand Design, Brand Identity, Packaging, 3D Rendering, Activation, Marketing and Communications, Interior Design.

Stores

Our diamonds are like a window

ADELAHAYE partnered with the well-established jewellery retailer Semer to develop a distinctive and future-focused brand, building on its strong presence within the Indonesian retail landscape.

Diamond Pavilion branding engaged a comprehensive brand strategy, informed by stakeholder consultations and focused group sessions, we defined a clear positioning, narrative, and direction for the business.

This strategic foundation informed the creation of a new brand identity and retail expression, designed to elevate and differentiate their diamond jewellery offering.

The resulting brand narrative centres on the idea of a diamond as a marker of personal achievement and meaningful life milestones, shaping not only the visual identity but also the broader brand experience, communications, and in-store storytelling.

For more information, visit https://diamondpavilion.id