All-Club Concept at Keraton at The Plaza for Unbound by Hyatt
Sector
Property, Place-Making and Real Estate Branding
What we did
Brand Story, Strategy, Identity and Activation
Crafting an Iconic Brand Experience
When the luxurious Keraton at The Plaza joined the prestigious Unbound Collection by Hyatt, it sought a distinctive brand and guest experience that would redefine indulgence in the heart of Jakarta. Tasked with this challenge, ADELAHAYE Strategic Branding created a bespoke all-club concept, seamlessly blending heritage, innovation, and exclusivity.
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