Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding

ALTÉA BLVD by Astraland


Property, Place-Making and Real Estate Branding

What we did

Brand Story, Strategy, Identity and Activation

Natural beauty meets urban convenience

Adelahaye worked with Astraland Indonesia on their joint venture project with Sinamas Land to create this impactful and revolutionary brand name, strategy, and visual language. 

Taking a nuanced approach and bucking the trend of traditional luxury property brands in the region, Adelahaye has adopted an abstract form and a powerful, colorful palette that leverages the vibrant nature and well-being aspect associated with the ALTEA naming.

Altea BLVD
Altea BLVD
Altea BLVD
Altea BLVD Branding Jakarta