Works Archive

Greenwoods

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, Naming

Units

Commitment of A Sense of Community

Collaborating closely with the founder and key stakeholders, we undertook a comprehensive rebranding initiative for a leading Jakarta-based property developer.

Our focus was on showcasing the developer’s extensive regional projects across Indonesia to attract both domestic and international investors.

This involved revising the brand strategy, emphasizing the group’s new vision and values. In conjunction with the updated strategy, we crafted a distinct visual language and communication strategy, unveiling them in 2023 alongside the introduction of two iconic properties in Bali.

Building on the success of the launch, we expanded the business horizon by introducing a new vertical – upscale luxury townhouses situated in South Jakarta. This strategic move aimed to diversify the developer’s portfolio and capture a niche market in the upscale property sector.

For more information go to https://www.mygreenwoods.com/public

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Sports and Wellness branding and design

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Patuha Honey

Sector

Food and Beverage

What we did

Brand Strategy, Brand Design, Visual Identity, Naming

Collaborates with local communities

Patua Honey is a brand that we developed with the key stakeholders and farming cooperation that embraces slow living and natures bounty.

This hand harvested honey brand was created to reflect the farmers passion and pride in there product and the great lengths that they go to in order to ensure quality and continuation of the ancient art of honey cultivation.

Our branding work reflects the natural, sustainable elements of the product and the handpicked batched exclusivity of the product, it is sold through exclusive retailers and a portion of proceeds go to support farmers and preserve the bee’s natural habitat.

The team at ADELAHAYE developed the brand and various packaging for the selected retail outlets.

For more information go to https://patuhahoney.com

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

PRODUCT by Chef Blake Thornley

Sector

Restaurant

What we did

Brand Strategy, Brand Design, Visual Identity, Production, Naming

Units

Got of The Goods

Product Restaurant, situated in the vibrant locale of Canggu, Bali, is a neo-bistro that redefines the dining experience.

Our comprehensive branding and communications scope for Product involved capturing the essence of this culinary haven. Chef Blake Thornley’s Asian-inspired menu takes center stage in the innovative open kitchen concept, inviting patrons to witness the culinary artistry firsthand.

The commitment to simplicity and transparency is reflected not only in the culinary process but also in the design and communication strategy.

From visually engaging branding materials to a digital presence that echoes Product’s uniqueness, our approach aims to convey the restaurant’s spirit of sharing exceptional dishes.

Complemented by creative highballs and classic cocktails with distinctive twists, Product Restaurant embodies a fusion of culinary innovation and captivating ambiance.

For more information view https://product-bali.com

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Cloud Collective

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, 3D Rendering, Digital Activation, Social Media

Units

Entry

Born out of an ambition for change

Sustainable travel and light footprint hospitality define a new era of destination building, where immersive design meets purposeful development.

We crafted the brand strategy and identity for Cloud Collective, an outdoor hospitality venture building destinations for the modern world.

Positioned at the intersection of development expertise and operational excellence, Cloud Collective is redefining speed to market, low impact construction and soulful encounters in some of the most sought after locations globally. At the heart of the brand is a clear ambition: to combine deep expertise in development and operations to create a collective of experiential hospitality brands for the modern world.

As part of this mandate, we developed the strategy and identity for KAIA, created for Bound & Beyond. Our role extended into concept generation and interior direction for projects in Thailand, including strategic and creative input for ROAM, as well as advisory work shaping emerging destination concepts in Saudi Arabia’s Red Sea development zones and within the vineyards of Tuscany.

Across each engagement, we translated vision into cohesive brand worlds, aligning strategy, narrative, spatial concepts and guest experience into future facing hospitality ecosystems rooted in sustainability, authenticity and modern experiential travel.

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Esme Boxhill Junction

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, 3D Rendering, Interior Direction, Signage Design, Activation, Marketing and Communications, Marketing Gallery

Units

Project

Love where you live; welcome home

Luxury residential branding defines ESME Boxhill Junction, a refined townhouse development in Melbourne, brought to life by Singaporean developer Figtree Developments. As Figtree’s inaugural venture in Australia, the project was conceived for discerning urban residents seeking privacy, architectural quality and elevated living within one of Melbourne’s most desirable neighbourhoods.

ADELAHAYE Strategic Branding was appointed to shape the brand strategy and identity, positioning the development not simply as a collection of townhouses, but as a new residential destination. We conceptualised and defined “Boxhill Junction” as a distinct address, strategically leveraging its location between Box Hill and Blackburn to create a sense of place, connectivity and long term value.

Through strategic positioning, narrative development and visual identity creation, we established ESME as a contemporary luxury address grounded in lifestyle, accessibility and architectural refinement.

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

57 Promenade

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, Production, Marketing Gallery, Naming

Iconic Urban Living with The City on Your Doorstep

We crafted an unparalleled living and lifestyle property branding for the Intiland lifestyle development in central Jakarta, adopting an innovative lifestyle-driven strategy for branding, naming, identity, and marketing.

57 Promenade is a luxury integrated development, featuring three towers, introduces a distinctive boardwalk and lakeside ambiance, creating an ideal setting for active lifestyles, retail, and entertainment in the city’s core.

Collaborating with esteemed developer Intiland, Broadway Malyan, and leading international consultants, we spearheaded the brand direction and communications for this highly successful and iconic project.

For more information view https://www.57promenade.com

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Ormond One

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, Production, Marketing Gallery

Units

An Iconic Sanctuary Townhomes

Woodland Melbourne engaged our teams in Melbourne and Jakarta to spearhead the property branding and marketing for the creation of 16 luxurious townhouses, starting from $1,395,000, in Ormond, a lesser-known yet well-developed suburb in Melbourne, targeting overseas investors. Given Ormond’s proximity to the famous Brighton suburb, we developed a strategic brand approach that prominently featured the renowned Brighton beach.

This thematic strategy was seamlessly executed across all marketing materials, encompassing the logo, the utilization of maps as the hero image and brochure front cover, and even influencing the design of the buildings themselves.

The collaborative efforts of our Melbourne and Jakarta teams played a pivotal role in the success of Ormond One, as it experienced robust demand from overseas investors and achieved a complete sell-out within just six months of its launch.

For more information view https://ormondone.com.au

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

SIWA

Sector

Hospitality

What we did

Brand Strategy, Brand Design, Visual Identity, Production

Luxury Resort in South Lombok

In the Hospitality & Destinations sector, our objective was to create an international wellness-focused hospitality brand for land assets situated in the remote islands between Indonesia and Australia.

Embracing the luxury wellness retreat market, our strategic approach leveraged the island’s secluded location and rich cultural history to craft a distinctive brand, named SIWA. This initiative permeated through facilities, architecture, and manifested across all service touch-points, standard operating procedures (SOPs), and dining experiences.

Despite challenges posed by COVID-19, the successful launch of SIWA signifies the culmination of its development, showcasing promising potential as a noteworthy player in the international wellness hospitality arena.

Brand Design Brand Identity Brand Strategy Visual Identity

Arden Grove by Tokyu Land,

South East Asia

Branding

Oakwood Residences,

Bali

Branding

Two Senopati,

Indonesia

Brand Identity & Interior Design

Club Italiano Grand Hyatt,

Indonesia

Brand Identity & Interior Design

Kleo Seminyak JdV by Hyatt,

Bali

Brand Identity & Interior Design

Plataran,

Indonesia

Brand Identity & Activation

Manna Life,

Indonesia

Brand Identity & Interior Design

Nirvana Life,

Asia Pacific

Brand Identity & Design

The Club at Keraton,

Indonesia

Brand Identity & Design

ALTÉA BLVD,

Indonesia

Brand Identity & Design

Auraya Suites

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, Marketing Gallery, 3D Rendering, Activation

Units

Entry

The Heart of Alam Sutra

We shaped a brand for the younger millennial and Gen Z demographic in Jakarta’s Alam Sutera, emphasizing community and modern living.

Collaborating with the development team, our strategy focused on enhancing central facilities, offering affordable units, and integrating a strong push to digital channels.

Additionally, lifestyle activation was woven into the brand experience, complemented by the influential presence of brand ambassador Dian Paramita Sastrowardoyo, aligning seamlessly with the aspirations of the target market.

For more information view https://www.instagram.com/aurayasuitesofficial