ADELAHAYE was appointed to lead the complete transformation of a former Alila Studios property into KLEO Seminyak,  the first JdV by Hyatt hotel in Indonesia. From brand strategy and storytelling to architectural reconfiguration and interior design, our team shaped every facet of the guest experience. At the heart of the project is KLEO, a fictional muse embodying the eclectic, creative spirit of Seminyak.

Her character became the foundation for the hotel’s identity, inspiring everything from the bold mural facade to custom furnishings, curated music, and sensory detailing.

Through a collaborative and design-led process, the existing structure was stripped back and reimagined to reflect a fresh, layered personality. We introduced new spatial logic, softened the architecture with tropical textures, and infused the interiors with curated colour, materiality, and cultural nuance. The result is a vibrant, living environment that balances playfulness with depth,  a true expression of Seminyak’s energy, elevated through the lens of a global lifestyle brand.