
Keraton at The Plaza hotel, Unbound by Hyatt
Sector
Hospitality
Brand Story, Strategy, Identity and Activation
Hotel branding and re-crafting a heritage legacy
Our hospitality branding work for Hyatt and the Unbound Collection involved creating an immersive, story-driven brand for The Keraton at The Plaza hotel in Jakarta.
We crafted a unique narrative that blended the rich cultural heritage of Indonesia with modern luxury, positioning The Keraton as a prestigious hotel destination for discerning travelers.
Through strategic branding, meticulous design, and compelling storytelling, we brought to life a brand that not only resonates with guests but also stands out in the competitive hospitality hotel market.
The result is a captivating and memorable brand experience that reflects the elegance and sophistication of The Keraton at The Plaza.
For more information go to Hyatt Hotels Website by clicking here and to view our recent award for brand identity from the World Brand Design Society click here..




















