![Branding Keraton Jakarta](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_20230801_Mockup_SnackBoxes_01_EDIT-1024x683.png)
Keraton at The Plaza hotel, Unbound by Hyatt
Sector
Hospitality
Brand Story, Strategy, Identity and Activation
Hotel branding and re-crafting a heritage legacy
Our hotel branding work for Hyatt and the Unbound Collection involved creating an immersive, story-driven brand for The Keraton at The Plaza hotel in Jakarta.
We crafted a unique narrative that blended the rich cultural heritage of Indonesia with modern luxury, positioning The Keraton as a prestigious hotel destination for discerning travelers.
Through strategic branding, meticulous design, and compelling storytelling, we brought to life a brand that not only resonates with guests but also stands out in the competitive hospitality hotel market.
The result is a captivating and memorable brand experience that reflects the elegance and sophistication of The Keraton at The Plaza.
For more information go to Hyatt Hotels Website by clicking here.
![Keraton Hotel Collaterals Branding](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_DeskSet_03_Base-1024x683.png)
![Keraton Hotel Collaterals Branding](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_CutlerySet_04-1024x576.png)
![Keraton Hotel Collaterals Branding](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_ClothSet_01-1024x576.png)
![](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_SoapKit_01_Edit-1024x576.png)
![Keraton Hotel Collaterals Branding](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_Mockup_CigarTray_05-1024x576.png)
![Keraton at The Plaza by Unbound by Hyatt](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_Gamelan01-1024x576.png)
![](https://adelahaye.com/wp-content/uploads/2024/05/envelopes-1024x1014.png)
![](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_TableNumber_01-1024x1024.png)
![](https://adelahaye.com/wp-content/uploads/2024/05/Keraton_20230802_Mockup_Bar-Menu_01_EDIT-768x1024.png)