ADELAHAYE was commissioned to create the complete brand identity for Club Italiano, a contemporary Italian dining concept developed for Grand Hyatt Jakarta. Designed as a refined yet approachable social destination, Club Italiano reinterprets classic Italian culture through a modern hospitality lens, blending heritage, craft, and conviviality.

Our work encompassed brand strategy, naming, visual identity, tone of voice, and spatial storytelling, shaping a cohesive brand world that translates seamlessly across architecture, interiors, menus, signage, uniforms, and guest touchpoints. The identity draws inspiration from Italy’s rich culinary traditions, café culture, and social rituals, expressed through a confident typographic system, bold colour palette, and a graphic language rooted in timeless Italian elegance.

Club Italiano was conceived as a place of gathering, where food, conversation, and atmosphere come together to create a vibrant and enduring destination within Jakarta’s dining scene.

The project has been featured by the World Brand Design Society, recognising the strength of its strategic foundation and distinctive visual expression.