We shaped a brand for the younger millennial and Gen Z demographic in Jakarta’s Alam Sutera, emphasizing community and modern living.

Collaborating with the development team, our strategy focused on enhancing central facilities, offering affordable units, and integrating a strong push to digital channels.

Additionally, lifestyle activation was woven into the brand experience, complemented by the influential presence of brand ambassador Dian Paramita Sastrowardoyo, aligning seamlessly with the aspirations of the target market.

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