Talk

All-Club Concept at Keraton at The Plaza for Unbound by Hyatt

Sector

Property, Place-Making and Real Estate Branding

What we did

Brand Story, Strategy, Identity and Activation

Crafting an Iconic Brand Experience

When the luxurious Keraton at The Plaza joined the prestigious Unbound Collection by Hyatt, it sought a distinctive brand and guest experience that would redefine indulgence in the heart of Jakarta. Tasked with this challenge, ADELAHAYE Strategic Branding created a bespoke all-club concept, seamlessly blending heritage, innovation, and exclusivity.

 

Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding

ALTÉA BLVD by Astraland

Sector

Property, Place-Making and Real Estate Branding

What we did

Brand Story, Strategy, Identity and Activation

Natural beauty meets urban convenience

Adelahaye worked with Astraland Indonesia on their joint venture project with Sinamas Land to create this impactful and revolutionary brand name, strategy, and visual language. 

Taking a nuanced approach and bucking the trend of traditional luxury property brands in the region, Adelahaye has adopted an abstract form and a powerful, colorful palette that leverages the vibrant nature and well-being aspect associated with the ALTEA naming.

Altea BLVD
Altea BLVD
Altea BLVD
Altea BLVD Branding Jakarta
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
Miara Branding by ADELAHAYE

Miara Vitamins & Pet Care

Sector

Consumer Goods & Pet Care

What we did

Brand Story, Strategy, Identity and Activation

Keeping furry friends fit and healthy

ADELAHAYE ingeniously crafted a vibrant new brand for MIARA, a burgeoning start-up dedicated to providing high-quality pet care and vitamins.

By deeply understanding the pet care market and MIARA’s mission, ADELAHAYE developed a brand identity that resonates with modern pet owners.

We employed a playful yet sophisticated color palette and created an engaging logo that conveys both care and vitality.

Additionally, ADELAHAYE’s strategic marketing approach included a robust digital presence and visually appealing packaging design that emphasizes MIARA’s commitment to premium, health-focused products.

Through our expertise, ADELAHAYE successfully positioned MIARA as a trusted and innovative name in the pet care industry, appealing to a discerning clientele looking for the best for their pets.

Miara Branding by ADELAHAYE
Miara Branding by ADELAHAYE
Miara Branding by ADELAHAYE
Miara Branding by ADELAHAYE
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
Keraton Hotel Collaterals Branding

Keraton at The Plaza hotel, Unbound by Hyatt

Sector

Hospitality

What we did

Brand Story, Strategy, Identity and Activation

Hotel branding and re-crafting a heritage legacy

Our hotel branding work for Hyatt and the Unbound Collection involved creating an immersive, story-driven brand for The Keraton at The Plaza hotel in Jakarta. 

We crafted a unique narrative that blended the rich cultural heritage of Indonesia with modern luxury, positioning The Keraton as a prestigious hotel destination for discerning travelers. 

Through strategic branding, meticulous design, and compelling storytelling, we brought to life a brand that not only resonates with guests but also stands out in the competitive hospitality hotel market. 

The result is a captivating and memorable brand experience that reflects the elegance and sophistication of The Keraton at The Plaza.

For more information go to Hyatt Hotels Website by clicking here.

Keraton Hotel Collaterals Branding
Keraton Hotel Collaterals Branding
Branding Keraton Jakarta
Keraton at The Plaza by Unbound by Hyatt
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
Roam Escapes by Cloud Collective Branding and 3D Visualisation

Roam Escapes by Cloud Collective Branding and 3D Visualisation

Sector

Property

What we did

Brand Identity and 3D project concept design

CRAFTING THE ESSENCE OF SUSTAINABLE TRAVEL

Roam is an upscale, sustainable, low-footprint hospitality brand. Our approach began with an in-depth exploration of the brand’s core values and vision, which emphasize eco-conscious luxury and bespoke guest experiences. 

We crafted a name and brand persona that seamlessly blends sophistication with environmental stewardship, appealing to discerning travelers who value sustainability. Our concept design drew inspiration from the natural world, incorporating organic materials, earthy tones, and minimalist aesthetics.

This design philosophy extended to all brand touchpoints, from the logo and typography to the digital user experience, ensuring a cohesive and memorable brand presence that authentically reflects Roam Escapes’ commitment to responsible luxury.

For more information visit https://www.cloudcollective.co

Roam Escapes by Cloud Collective Branding and 3D Visualisation
Roam Escapes by Cloud Collective Branding and 3D Visualisation
Roam Escapes by Cloud Collective Branding and 3D Visualisation
Keraton Hotel Collaterals Branding
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.

STH BNK by Beulah

Sector

Property

What we did

3D Rendering

A VISIONARY MINI-METROPOLIS

The STH BNK development in Melbourne is a groundbreaking multi-use project that redefines the city’s urban landscape.

We worked with the developer and creative team to creative a series of brand visualisation to support the marketing activities.

It blends international design expertise with a captivating and liveable city concept. With an estimated cost of AUD 2 billion, it is set to become the tallest building in Australia and the Southern Hemisphere, featuring the world’s tallest garden.

The project attracted global attention by inviting six of the world’s leading architects to compete for its design. STH BNK by Beulah stands as a testament to Beulah’s commitment to excellence in creating awe-inspiring projects.

For more information visit https://sthbnk.com

STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing

8 Toorak

Sector

Property

What we did

Brand Strategy, Brand Design, Visual Identity, 3D Rendering

8 Toorak

Discover the epitome of opulence in an exquisitely crafted masterpiece, meticulously designed by the legendary visionary, Nicholas Day.

Our brand and design team created the 8 Toorak brand story, strategy and visualistion.

Nestled in the prestigious enclave of Toorak, Melbourne’s most coveted and luxurious suburb, this extraordinary residence stands as a testament to unrivalled luxury and refined taste.

For more information visit http://www.nicholasday.com.au

Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing

Sonmoncha Japan

Japanese Hospitality Group

Sonmoncha Japan owns and operates a number of high-end Ryokan or traditional style Japanese hotels across Osaka, Oita and Kyushu prefecture.

We worked with the team in Japan to brand re-position the brand and subsequent property brands to appeal to a more international market in the lead up to the Olympic games and Rugby World Cup.

For more information visit https://jpn-rsc.co.jp

Sector

Luxury Property, Hospitality

What we did

Brand Design, Visual Identity, Production, Social Media

Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
The Stature Jakarta, Property branding and marketing by Adelahaye

The Stature

A symbol of modern luxury living

From Capitaland Singapore and Credo Jakarta, The Stature is a statement of style and a beacon of international luxury living. This awe-inspiring estate of three towers comprising residences, offices and townhouses and an array of exclusive retail, wellness, entertainment and dining experiences will impress the most discerning clientele. 

We created the naming, identity and story behind this epic partnership.

For more information visit https://www.thestature.co.id

Sector

Luxury Property

What we did

Brand Design, Visual Identity, Production, Social Media

The Stature Jakarta Marketing and Communications
The Stature Photograpghy by ADELAHAYE and Martin Westlake
The Stature Photograpghy by ADELAHAYE and Martin Westlake
Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing

Syrco BASÈ

Sector

Food and Beverage

What we did

Brand Design, Visual Identity, Production, Social Media

My Roots in the fertile soil of Bali

Working with his two Michelin star team from the Netherlands, and around the world we worked with Chef Syrco Bakker and his team to create an immersive and impactful culinary brand with its flagship restaurant Syrco BASÈ located in Uber Bali.  

Interpreting the chefs personal and professional journey, returning to his roots. In the fertile side of Bali. We created a visual language and communication approach that is bespoke to him and his team.

For more information visit https://www.syrcobase.com

Brand Design3D RenderingActivationBrand IdentityBrand StrategyInterior DirectionMarketing and CommunicationsVisual Identity

Related

Altea BLVD by Astraland branding by ADELAHAYE Strategic Branding
ALTÉA BLVD by Astraland,
Indonesia
Branding
Miara Branding
Miara Pet Care Branding,
Indonesia
Branding
Keraton at The Plaza by Unbound by Hyatt
Keraton at The Plaza by Unbound by Hyatt,
Indonesia
Branding
Keraton Hotel Collaterals Branding
Roam by Cloud Collective,
Thailand
Visualisation
STH BNK By Beulah branding and design by Adelahaye Strategic Branding consultants.
STH BNK by Beulah,
Melbourne
Visualisation
8 Toorak House - Facade - Hires copy
8 Toorak Branding,
Melbourne
Branding, Interior and Visualisation
Kirara (1 of 1)-140
Sonmoncha Hospitality Japan,
Japan
Branding
The Stature Jakarta, Property branding and marketing by Adelahaye
The Stature Branding,
Jakarta
Branding
Instagram Mockup copy
Syrco BASÈ Branding,
Bali
Branding and Marketing
2S_Mockup_LogoTableMacro02_Edit copy
Two Senopati Branding,
Jakarta
Branding and Marketing
Talk To Us