Plataran is Indonesia’s premier hospitality group, offering immersive nature, heritage, and cultural experiences across the archipelago.

To strengthen its global appeal, we led a complete Plataran branding and digital transformation, modernising its identity while preserving its national roots. 

Guided by the tagline that we created “Your Indonesian Journey”, we refined the brand architecture to differentiate between group, property, and venue categories, and delivered a fully redesigned website focused on UX, storytelling, and conversion.

This hospitality branding exercise is a cohesive, elevated platform that brings the richness of Indonesia to life for a global audience.