In the highly competitive Melbourne real estate market, shaped by currency fluctuations and regulatory complexities affecting both local and international investors, ADELAHAYE led the full brand strategy, design and production for the iconic development UNO.

Developed by SP SETIA and valued at USD $465 million, the fifty seven storey condominium and hotel tower required a clear and compelling brand platform to position the project effectively within Melbourne’s sophisticated property landscape.

ADELAHAYE created the strategic brand foundation, visual identity and full suite of marketing and production assets, developing a distinctive visual language and communications system to support global sales and investor engagement.

Through a carefully crafted narrative and design approach, UNO was positioned as a landmark opportunity in the heart of central Melbourne, enabling the development to stand out within a complex and competitive property market.