Woodland Melbourne engaged our teams in Melbourne and Jakarta to spearhead the branding and marketing for the creation of 16 luxurious townhouses, starting from $1,395,000, in Ormond, a lesser-known yet well-developed suburb in Melbourne, targeting overseas investors. Given Ormond’s proximity to the famous Brighton suburb, we developed a strategic brand approach that prominently featured the renowned Brighton beach.

This thematic strategy was seamlessly executed across all marketing materials, encompassing the logo, the utilization of maps as the hero image and brochure front cover, and even influencing the design of the buildings themselves.

The collaborative efforts of our Melbourne and Jakarta teams played a pivotal role in the success of Ormond One, as it experienced robust demand from overseas investors and achieved a complete sell-out within just six months of its launch.

For more information view https://ormondone.com.au