ADELAHAYE partnered with Astraland Indonesia on their joint venture development with Sinarmas Land to create the brand name, brand strategy and visual identity for ALTEA BLVD, a landmark residential destination in Indonesia.

Positioned to redefine contemporary luxury living, ALTEA BLVD required a distinctive brand that would stand apart within the competitive premium property market. Moving beyond the restrained and conventional aesthetics often associated with luxury real estate branding in the region, ADELAHAYE developed a progressive brand strategy rooted in vitality, wellbeing and elevated urban lifestyle.

The name ALTEA BLVD was conceived as a confident and memorable expression of modern living; abstract yet aspirational, designed to signal movement, openness and connection. The visual identity embraces bold geometric forms and a vibrant, nature inspired colour palette, establishing a dynamic and future facing residential brand.

Through strategic positioning, naming development and a cohesive visual language, ADELAHAYE delivered a distinctive property brand that aligns commercial ambition with cultural nuance. ALTEA BLVD now stands as a differentiated benchmark in Indonesian luxury residential development, reflecting a new era of expressive, wellbeing led urban living.