We’re delighted to share that our branding for Keraton at The Plaza, the first ultra-luxury hotel in Southeast Asia under Hyatt’s Unbound Collection, has been featured by World Brand Design Society. (worldbranddesign.com)

The project involved reimagining the hotel’s identity with a dual mission: to honour the rich legacy of Indonesia’s “keraton” (royal palaces), while also clearly positioning the hotel as a distinguished, culturally resonant luxury destination in Jakarta.

Our creative team, led by Alexander de la Haye Davies with Edwin Tedjokusumo, Jason Frederick, and Rachman Reilly, worked to craft a brand identity that balances heritage with modernity. Key elements include a refined logo and cypher, materials inspired by traditional motifs such as reinterpretations of Lurik textiles, and a color palette featuring Tanamera Rouge and Javanese Gold.

From the tone of voice to the visual language, bespoke patterns, heritage typography, brass textures, we aimed to create a living, breathing narrative where heritage meets hospitality. The identity also extends through spaces like “The Lounge” and “The Club,” each with their own symbols and storytelling.

We’re proud to have our work recognised among projects that are redefining luxury and identity in Asia. Thank you to everyone involved in bringing this vision to life.