How ADELAHAYE and Kleo Seminyak Designer Alexander de la Haye brought Bali’s boldest new boutique hotel to life

Bali’s hotel scene has a new standout, KLEO Seminyak by JdV by Hyatt, the brand’s first Southeast Asia opening.

Edgy, design-led, and alive with neighbourhood spirit, KLEO is the creation of Alexander De La Haye, Creative Director of ADELAHAYE Strategic Branding and the Kleo Seminyak Designer.

We sat down with Alexander to unpack the creative journey behind KLEO—from the brand’s mysterious muse to mid-century interiors, rooftop culture, and what it means to truly design for lifestyle.

Let’s start with the name KLEO.  Where did it come from, and how did it evolve into a full brand story?

The name Kleo came after a deep strategic exploration of JdV’s values, the local Seminyak context, and a desire to create something that felt genuinely different. We wanted to move away from predictable Balinese naming conventions and instead craft a persona—someone who embodied the eclectic, international energy of Seminyak.

Kleo became that character. A little mysterious, worldly, effortlessly cool. Someone you meet at a rooftop party or a sunrise yoga session—always present, yet somehow aloof. The ‘K’ rather than the traditional ‘C’ adds ambiguity, gender neutrality, and edge. That persona became the heartbeat of the brand.