Brand architecture

Through brand architecture we explain the strategic relationship between brands within a portfolio and clarify those relationships for customer and internally.  

Wether a single brand, a group of brands or a brand that has its own sub-brand the team at ADELAHAYE Strategic Branding Jakarta, London and Singapore guide the active management, positioning and strategy of each brand, its relevant differentiation with the clear goal of maximising both tangible and intangible value for shareholders and stakeholder alike.