Experience Visuals Metaphors of Everyday Running with Air Max

Known for awesome and innovative work in design, and also for collecting awards like Cannes Gold Lion and D&AD Black for the Versus video for Maxon , the design and motion studio ManvsMachine – whose list of big clients includes Apple, Audi, or Honda — produced a new creative ad for Nike Air Max. Inspired by a casual day running, the design studio devised a “metaphorical exploration of air and the negative space it occupies,” that promotes Nike’s new campaign “Go Lighter, Go Longer“. The studio is referring to their work as a “series of visual metaphors inspired by scenarios encountered on an everyday run.”

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Based on their well-known experience in visual modeling, ManvsMachine succeeded to present the new Nike Air Max 2017 in a revolutionary way — the 30-second video describes a succession of unique images of the upgraded shoe, which is able to change its materials by reacting to the environment. The music video by Zelig Soundsummarizes an unusual everyday run, and it is filled with foot rhythms, runner’s breath, airflow, and even some sort of traffic noises.

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This isn’t the first Air Max project that ManvsMachine worked on: in 2015, the strong collaboration between Nike Sportswear and the design studio brought to life a campaign that celebrated Air Max Day and 30-year-anniversary of the iconic shoes, by releasing a video full of digitalized bubbles and balloons. Although it was full of pretty, and colorful images as well, the following campaign for 2016 Air Max Day is clearly a lot different – it presents unique mechanics of minds of three Nike designers by captivating a series of kinetic sculpture of movement and energy: Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.

All three videos have a clear ManvsMachine signature, that keeps evolving with every piece of their work with the latest one focusing on “metaphorical exploration of air and the negative space it occupies.”

Involved in various projects – like their latest mesmerizing advert by English singer, songwriter, and director, FKA TWIGS, that presents Nike’s new Spring Zonal Strength Tights — the sportswear giant managed to captivate its customer’s attention, by using augmented reality technology. Nike found a unique way for its clients to create a pair of sneakers that fits their style and personality. The process of shoe personalization can be done in selected Nike stores, using a mounted display and an editing program that allows you to create your own, stylish, and unique shoe design, based solemnly on your preferences.

 

Foster + Partners to masterplan new sustainable city in India

Foster + Partners is masterplanning the new state capital of Andhra Pradesh in India, which will centre on a governmental building with a needle-like roof.

Set on the banks of River Krishna, the new city of Amaravati will cover 217 square kilometres and is set to be one of the most sustainable cities in the world, according to Norman Foster's architecture firm.

"The design brings together our decades-long research into sustainable cities, incorporating the latest technologies that are currently being developed in India," said Norman Foster in a statement.

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A governmental complex will run through the centre of the city, stretching 5.5 kilometeres long and 1 kilometre wide, with ribbon-like lakes weaving around tree-lined boulevards. The urban grid and central expanse of greenery are nods to both New York's Central Park and Edwin Lutyen's designs for Delhi.

Over 60 per cent of this core area will be occupied by greenery or water, with cycle paths, water taxis and routes for electric cars providing green transport options. Shaded streets and squares have been designed to encourage people to walk.

In this mixed-use quarter, 13 plazas will represent the 13 state districts. Amaravati itself was created when the state boundaries between Andhra Pradesh and the newly formed Telangana state were redrawn.

Square in plan, the public entry will be to the south and the ministerial entrance to the west. The assembly chamber for ministerial debates will be place on the southwest corner, which is considered the most auspicious according to Vaastu principles.

An assembly chamber will be on the southwest corner and a council hall on the northeast. At the centre will sit a courtyard-like void accessible to the public for most of the year, with a spiralling ramp leading to a cultural and a viewing gallery over the debate chamber.

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The high court complex will have a stepped roof designed like the stupas of ancient India

More publicly accessible parts, such as the administrative office and lower courts are arranged on the outer edges, with more private spaces including the Chief Justice's court to be found at the centre. A courtyard and roof garden will bring greenery to this inner sanctum.

In Norway, Haptic Architects and Nordic Office of Architecture are also building a "sustainable city of the future" with their masterplan for a city next to Oslo airport.

Meanwhile Saudi Arabia is investing in Neom, a £382 billion fully automated city that will be powered solely by renewable energy.

Visualisations are by Foster + Partners.

Original Article
https://www.dezeen.com/2018/05/15/foster-partners-masterplan-new-sustainable-city-andhra-pradesh-india/

LOT creates tropical garden within Brooklyn coffee house Devoción

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By Jenna McKnight 

Verdant foliage, handmade tiles and wooden decor give rise to a Colombian-infused atmosphere in this urban cafe, created by LOT Office for Architecture for boutique coffee roaster Devoción.

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The Devoción coffeeshop is located in downtown Brooklyn, at the base of a new high-rise luxury apartment building. It marks the third outpost for the small-scale coffee roaster, established in 2006 by Colombia native Steven Sutton. The company has additional locations in Bogotá and Brooklyn's Williamsburg neighbourhood.

Article from:
https://www.dezeen.com/2018/05/14/lot-creates-tropical-garden-within-devocion-coffee-house-downtown-brooklyn/

Meet Betsy – First Flight-Friendly Ale with Travel in Its DNA

Back in 1946 when Betsy was Cathay Pacific’s first ever aircraft — a dependable Douglas DC-3 airliner — it flew the company’s first fliers around the region and helped to open up the world to Asia, probably no one thought that one day it would give a fitting name to a new ground-breaking product and again become the first great pioneer of the Cathay family. Only this time, it’s taking the passengers’ taste buds for a unexpected journey. Betsy Beer is the world’s first hand-crafted bottled beer that has been specially brewed to be enjoyed at altitude of 35,000 feet.
 

By combining science and traditional brewing methods, Hong Kong’s home carrier decided to tackle a well-known secret that cabin pressure and altitude can affect passengers’ taste buds making food bland and dry, which then degrades their on-board experience. As the airline has long collaborated with renowned partners, restaurants and chefs in providing its customers with specialty and innovative dishes and beverages, it has stayed true to their philosophy of Life Well Travelled. And Betsy Beer is the next step – to provide great taste both in the air and on the ground.

Cathay Pacific worked closely with Hong Kong Beer Co and constructed a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation to provide a unique distinctive full-bodied flavour. The recipe of Betsy Beer is specially constructed with a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation to taste great both in the air and on the ground.

It is not easy to create a brew for the sky that performs well within an aircraft environment. Yet, Betsy’s creators managed to come up with a uniquely modified base brew. The inclusion of “Dragon Eye” fruit brings a unique characteristic to the beverage and thanks to its aromatic properties, the fruit empowers such round, rich, textural properties that make the beer distinctive.

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To avoid any chances of ‘blandness’ and the beer getting ‘flat’, it is infused with 10% higher carbonation. This flavour is enhanced further by adding a small component of New Territories’-sourced honey in the brewing process, which gives the beer agreeable floral notes. The full-bodied, and pleasingly earthy flavour is sealed with the use of Fuggle, a revered hop and a mainstay of traditional British craft ales. See all how all the ingredients work together below:

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Cathay Pacific General Manager Marketing, Loyalty Programme & CRM, Julian Lyden, said: “We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well.”

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He also added: “We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers. To help passengers experience something memorable for the first time is a big part of what we mean by ‘travelling well’. Betsy Beer is a great example of this. A beautifully crafted product designed purely with the traveller, and beer lover, in mind.”

 Some of the tasting panel members (from left) Aby Chiu, Cathay Pacific Flight Purser; Grace Cheung, Cathay Pacific Manager Global Marketing Communications; Devin Kimble, Director of Hong Kong Beer Co; Aaron Claxton, Cathay Pacific Head of Catering; Real Ting, co-founder of the Collaboration Group; Thomas Lau, Chairman of the Hong Kong Craft Beer Association and Crystal Chen, Cathay Pacific Inflight Service Manager celebrate the new launch of the Betsy Beer.

Some of the tasting panel members (from left) Aby Chiu, Cathay Pacific Flight Purser; Grace Cheung, Cathay Pacific Manager Global Marketing Communications; Devin Kimble, Director of Hong Kong Beer Co; Aaron Claxton, Cathay Pacific Head of Catering; Real Ting, co-founder of the Collaboration Group; Thomas Lau, Chairman of the Hong Kong Craft Beer Association and Crystal Chen, Cathay Pacific Inflight Service Manager celebrate the new launch of the Betsy Beer.

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Cathay Pacific’s passengers will be able to enjoy being served the refreshing Betsy Beer for First and Business Class flights between Hong Kong and various destinations in the UK – Heathrow, Gatwick and Manchester – from 1st March until 30th April 2017. We suggest you one out, while its stocks last.

Original Article
https://www.branding.news/2017/04/11/meet-betsy-first-flight-friendly-ale-with-travel-in-its-dna/