Brand naming and nomenclature

Through effective naming and nonclature ADELAHAYE Strategic Branding Jakarta, Singapore and London aim to differentiate the competitive set while building awareness in a distinctive nomenclature look and feel at the same time establishing the relationship between multiple brand and line extension names.

A naming architecture and brand nomenclature system offers brands a variety of advantages including the leveraging of the investment in a corporate brand across multiple products, help establish immediate credibility and facilitate new product launches.  

This process also provides guidelines for future naming that continue to build off what has already been established.