Innovative Fashion Ideas

Magnet Idea, a set of branded maganets with gloss text imprinted link together to hold the 3 booklets inside

Client:
Innovative Fashion Ideas NYC

Brief:
Innovative Fashion Ideas is a branch of the fashion services agency Art Dept. NYC. Launching a new European branch they required a mail out showing the 3 different services they offered, Stylists, Photographers and Illustrators.

The Mail out needed to be designed so that the client could be sent just one mail out i.e. just stylists, or two or all three, however whatever combination or quantity they always fitted into a compact unit.

Solution:
I worked on designing a series of concepts such as a folding design as pictured here that folded into its own envelope and adjusted depending on how many sections you included, a sliding box idea and a magnetic idea where the different books were clasped by branded up magnets.

Fold out Paper Sleeves fixed with Leather Belt Buckle, The 3 booklets fold out of there own envelope formation, all threee are enclosed within a leather buckle

Seperate Card Boxes, 3 seperate boxes for styling, fashion and photography fit inside an external sleeve which pulls apart