Countryside Alliance Posters

Killing the country poster campaign - Bleeding Wood

Killing the country poster campaign - Bleeding Grass

Client:

The Countryside Alliance

Brief:

To create a poster campaign depicting the issues that effect the rural eco structure economy if and when a Fox Hunting Bill is implemented in England.

Solution:

I looked at the problem and the message from a point of view that by banning countryside pursuits you would be essentially killing the countryside itself as we know it as such sports as hunting, fishing and shooting are an integral part of the rural infastructure. Using imagery such as the one left I wanted to represent illness and disease beneath the surface so to say that we are bleeding the land to death as a result of government interference with rural policy.